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Lufthansa's NFT Loyalty App Uptrip
I've been saying for a while that the topic of loyalty is representing one of the most compelling application areas for Web3. Why? Because NFTs open up new possibilities.
This is MadeMeThink.xyz – A weekly newsletter focused on the intersection of disruptive technologies, business, and society, curated for visionaries, innovators, and critical thinkers navigating tomorrow's landscape. Written by Prof. Thomas Metzler, Ph.D.
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Lufthansa's NFT Loyalty App Uptrip
I've been saying for a while that the topic of loyalty is representing one of the most compelling application areas for Web3. Why? Because NFTs open up new possibilities. The customer owns their loyalty points or cards and can trade them, for example, if they don't want to use it themselves. Other experiences can be built on top of this, for example, a partner company could offer a discount to all customers with a certain level in the loyalty system. Lufthansa has now set up a loyalty system with NFTs with Uptrip. I've had a look at it and I personally like it. Customers can add their flights and get quite interesting perks in return, for example exchange five collected NFT cards for a free entry to the business lounge. The customers seem to be curious:
“Uptrip follows a minimum-viable product (MVP) approach and starts out as a bare bones version. It is continuously developed taking into account customer feedback as well as new innovations. Since the soft launch over 20,000 users have registered and over 200,000 trading cards have been issued.” (Source)
Technology-wise, Polygon is used as a Blockchain. But customers don't really get much of the technology in the background, and that's a good thing. In the future, NFTs may become a behind-the-scenes technology whose benefits users may be aware of (like ownership), but which is no longer prominent in communications.
Blockchance Panel on Loyalty and Fan Engagement in Decentralized Sports
At BLOCKCHANCE Hamburg this year, I moderated a panel on "Loyalty and Fan Engagement in Decentralized Sports." Panel participants were Jürgen Alker, Co-Founder of Highsnobiety, Alex Schlicher, CEO of Fansea, and Philipp Weiling, Business Development Manager at Polygon Labs. For those interested, here's the talk on Loyalty and Fan Engagement in Decentralized Sports.
Uber’s operating profit/ loss
This graphic from Chartr got me thinking. It's amazing how much capital and patience it takes to scale an idea globally.
One of my favorite conferences is the Websummit in Lisbon. I have a ticket for this year to give away at a good price 👀 With over 1000 speakers, 2300 startups and 70000 visitors, the Websummit is probably the biggest digital conference in the world. I've been there several times, it's a worthwhile event in terms of content (and the weather and culinary experiences in #Lisbon are not to be neglected either 🤗). I'm there myself this year with WalletFrens.xyz as part of the WebSummit Startup Program. Anyway, I have one ticket left that I would sell at an attractive price 👀 Just answer this mail and let me know if you're interested…
Disclaimer: The thoughts published in this publication are my personal opinions and should not be viewed as investment advice. I am not a financial expert. My specialty is entrepreneurship, marketing & innovation. Readers should always do their own research.